WHAT IS DIGITAL MARKETING?
As everyone knows the Famous Quote “WHAT’S IN A NAME”, By William Shakespeare, I would like to give a second thought to the Quote, specifically for our Industry – DIGITAL MARKETING, “Everything is in its Name “. Yes, you heard it right both the words DIGITAL & MARKETING are Widely used and have their own importance & are Strong Pillars for Every Business of any kind to Survive and Expand in today’s Online Competitive world.
HOW IS DIGITAL MARKETING EFFECTIVE?
According to Google, 81% of people Search Online for any Product or Service, 74% of people have purchased online through any device, and 67% use Mobile Apps for Shopping. Every company wants that more people should buy products or services through them and turn into loyal customers for a longer period of time. As per the data shared above the importance of bringing our business online and implementing proper strategies can be seen. All these can be achieved with the help of Digital Marketing Services.
WHY SHOULD COMPANIES HIRE DIGITAL MARKETING AGENCIES?
As we discussed above the importance of Digital Marketing Services, But the Question remains Where to get all the Services, that too under one roof. Digital Marketing Agency plays a Vital Role In the growth of a Company’s Online Business. These agencies have vast experience of Marketing in different Sectors of Businesses. A team of experts will handle your business online factors and discuss various strategies to help your business grow and expand. So, Let’s Discuss one by one what are the Benefits of Hiring Digital Marketing Agencies.
- AVOID DISTRACTIONS ON OTHER FACTORS OF BUSINESS
You can focus more on the Operations part of your business, how to expand your current business with new ideas, launching new products/services and discussing them with the core team, planning new strategies to increase the Customer Retention Rate, having no stress about how to attract new customer having an interest in your product/service as that is been taken care by the Agency you have hired.
- COST CUTTING OF HIRING AN EMPLOYEE
Hiring a Digital Marketing Agency Is much simpler than hiring an Expert as an Employee to do the same work. You have to pay all the Allowances, Health Benefits, Incentives, and regular Salary and less manpower than an agency.
You have to give a certain time for the Employee to settle followed by Training if the employee is not experienced. By investing such a huge amount of time and money you are not sure whether the employee will last for a longer period of time,
While in Agency even if a Team Member has been changed or replaced you don’t need to worry about that as it’s the agency that will look after that part.
- TRACK THE RESULTS VIA MONTHLY REPORT
When an agency works on a particular project, they have to plan various strategies to achieve the goal and meet the purpose of the client.
Some Strategies take time to show the result while some strategies show the result immediately.
A consolidated monthly report is generated in which we discuss along with the client which strategy shall be continued and for how long time, Hence the Client gets a detailed idea of where the campaign or marketing is heading and when we will meet our goal.
A Sense of Satisfaction is of utmost importance when you are spending money on marketing.
- COMPETITOR ANALYSIS
For a Business to be Successful, especially in the online market focusing on our own business would not help much, You need to do a detailed Competitive Analysis of what strategy our competitor is using, what new technologies have been adopted to top the game, Keyword Strategy, etc.
As an individual, it’s not possible to look over all the factors and prepare our own strategy along with it.
Here Agency plays an important role as they have a lot of experience and necessary tools to look over all the factors necessary for Competitive Analysis. Let’s take a look at how Tools play an important role.
- ADVANCED TECHNOLOGY ALONG WITH TOOLS
For making a Tasty Biryani, The CHEF knows which Spices to use and in what Quantity.
In the same way, an AGENCY knows which Tools are to be used for Different Purposes.
Staying Updated and Adopting Latest Technology is the main thing to be focused on.
As Agency works on a Large Scale it’s Easy for them to Purchase Expensive Tools and use them for Various Projects, which an in-house marketing person can’t afford for a single project.
- TEAMWORK –
By hiring an agency, you get a Team of Experts to look at different aspects of marketing. An Expert of FB Ads, An Expert for Search engine Optimization, An Expert for Conversion Rate Optimization.
The Knowledge of each Expert together with a combination of Experience will lead to the completion of tasks in the Most Effective and Efficient Manner
It’s not a Secret that Team Work leads to Success.
Without wasting any time, I would like to conclude that Hiring a Digital Marketing Agency is the best decision any Company can take to Increase its Sales, To Get known by Others in the Market, Increase revenue and Last but not the least to benefit from the Experience of the Agency in the Industry.